Driver Vs Driver: Showcasing Wilson Golf’s Latest

Reading Time: 2 minutes

Wilson Golf Driver vs Driver

Have you ever thought you could come up with the next great golf club design? Wilson Golf asks this question on the show, Driver vs Driver, airing on the Golf Channel. Eager designers with a wide range of backgrounds submit their entries. After sifting through hundreds of entries, 11 finalists receive invitations to Wilson’s headquarters. Finalists are competing for $500,000 and for their design to be the latest driver in the Wilson Golf family.

EPISODES

Each episode features finalists presenting their ideas to the judges who consider design quality, functionality, and marketability. At the conclusion of each episode, judges announce who “makes the cut” and who goes home. Those continuing in the competition use the judge’s feedback to refine their design.

As you can imagine, early designs are pretty radical. One design mimicked a fly swatter, with holes throughout the head. Another had a fin, similar to an airplane, designed to reduce drag and create clubhead speed. Themes in successful drivers were similar to what is currently on the market, adjustability and aerodynamic. What sets them apart, though, is their adjustability, aesthetics, and aerodynamics.

Wilson Golf Driver vs Driver Banner

WILSON LABS

Contestants develop their concepts as they advance in the show using the Wilson Lab, pinpointing areas of a club where aerodynamics can improve. Wilson Lab is a state-of-the-art facility that tests designs for Computational Fluid Dynamics, CFD. Clubs that are not optimized for CFD suffer in performance. The designers also use feedback from various golfers to shape what will become the final, judged product. Testing and tweaking prototypes are the final development steps in the contestant’s journey. Upon choosing a winner, Wilson will ramp up production for release to the public.

TAKEAWAYS

The show succeeds at giving a behind the scenes look at the production of a new club and all the work it takes. Seeing these great minds at work is also a rewarding experience. Will we get to witness this level of “Factory to Tee Box” movement in the future from other manufacturers? The answer to this question is unclear. Clearly, though, Wilson Golf’s innovative way to market a new product cannot be overlooked.

GlobalGolf

We are a golf company that caters to golfers interested in enhancing their enjoyment of the game. We cherish the moments when customers use our insight and selection to discover their product wishes, then hit that new driver a little farther, use that new putter to sink the clutch putt or arrive at the first tee looking just a little sharper wearing that latest golf fashion. We like to consider the resulting smiles a reflection of your satisfaction of the products and services that can be found at GlobalGolf.

Tagged with: , , , , ,
Posted in Golf Talk
Facebook

For the golf tech lover on your list, check out this awesome bundle! The GlobalGolf Precision Pro Golf Limited Edition bundle has a NX7 Pro rangefinder,..

0 likes, 0 comments13 hours ago

Timeline Photos

Try the all-new Wilson Golf Staff Cortex driver before you buy it with our #Utry program! Get started http://bit.ly/2CfXKQC

4 likes, 0 comments16 hours ago

Meet The Wilson Staff Cortex: Winner of Wilson's Driver vs Driver 2 - GlobalGolf Blog

[Blog] Meet and learn about the Wilson Golf Staff Cortex, winner of #DriverVsDriver2, in our review. http://bit.ly/2FvFUfg

4 likes, 0 comments1 day ago

Timeline Photos

No need to think too hard about putting the Wilson Golf Staff Cortex in your bag! Get yours http://bit.ly/2TeezAJ

4 likes, 1 comments1 day ago

The day has arrived! We’ll find out who the winner of Wilson Golf’s #DriverVsDriver is tonight at 9/8 CT on the GolfChannel. Who are you pulling..

2 likes, 0 comments2 days ago

Like GlobalGolf on Facebook
Write a guest post!
Do you love golf? Do you love to write? We would love to have you guest post on our blog. Join our team of writers and help share your golf knowledge with thousands of daily readers. Contact us today