TaylorMade On Tour: M Family Launch Plus Tour Performance
Welcome to this month’s installment of TaylorMade on Tour. We give you an inside look at everything that is happening in TaylorMade’s world. In this edition, we give you a sneak peek at the new M Family line of clubs and fill you in on how TaylorMade staffers are faring.
December is typically a month golf companies begin to promote products that will launch at the end of January. In line, TaylorMade has been dropping subtle hints about their upcoming woods and irons on social media. The build-up culminated in a launch event introducing the new additions to the M family. Here is a brief overview, with more detailed articles to come, on the new drivers and irons.
The New M1 Driver
The M family of woods continues with some redesigns. Following their social media pages have given you a sneak peek at these. Notably, the M1 head is made of more carbon fiber, which makes it lighter. Using carbon fiber allows the weight to be shifted to increase forgiveness and MOI. The weight tracks in the M1 also are more aerodynamic to help create club head speed.
The New M2 Driver
As it states on the sole of the club, the M2 is more “geocoustic.” Sound improvements and forgiveness are the results of this design. The “D-Type” is the draw-biased version of the M2. It features more heel weighting and a slight offset to deliver the intended ball flight.
New M Family Irons
TaylorMade introduces a new iron to the M family, the M1, and revamps the M2. TaylorMade adds face slots, a redesign of the fluted hosel, and thinner topline and front wall, resulting in a lower CG and higher ball speed. The M2 incorporates “geocoustic” elements, similar to the woods, providing better sound and feel. The all-new M1 irons utilize many of the features found in the M2, only in a more compact package. A tungsten weight in the toe of the M1 allows the user to create more shot shapes without sacrificing forgiveness. Both irons attract those looking for distance and forgiveness.
Starting from the most recent tournament, The Hero World Challenge, here are a couple of notes. Staffer Justin Rose opened with a 2-over round of 74 before withdrawing due to injury. Dustin Johnson teed it up in The Hero and turned in a strong performance, finishing T3. The other big takeaways from the week were the return of Tiger Woods and continuing domination of Hideki Matsuyama. Tiger used a TaylorMade M2 driver and two TaylorMade M1 fairway woods with the exit of Nike golf equipment. Matsuyama won for the 4th time in 5 starts with a TaylorMade M2 Tour 3 iron in his bag.
In previous tournaments, PGA Tour rookie Jon Rahm finished T15 at The Shriner’s Hospitals for Children Open. Sergio Garcia finished T17 in the CIMB Classic in Kuala Lumpur. As the calendar turns over to 2017, look for more staffers returning to action.
A more in-depth look at the new products will be coming. Be on the lookout!