Callaway’s Epic Run in Florida, Remembering The King

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epic run in florida

Ask a golf company what makes their year successful and you’ll get a variety of answers. Generally, they’d say they want to increase product sales and have their staff players do well. Nearly half way through the 2016-17 season, Callaway is checking off these boxes and more! Their self-described “Epic” year continued with strong performances in Florida. Off the course, the PGA Tour paid tribute to Arnold Palmer during his tournament. This month’s Catching Up with Callaway goes in depth on the epic run in Florida.

Back  To Back Wins

adam hadwin first win

The “Florida Swing” concluded with the Valspar Championship and Arnold Palmer Invitational at Bay Hill. Each course offers unique challenges that bring out the best in the champion. Adam Hadwin made headlines earlier in the season after shooting a 3rd round score of 59 at the CareerBuilder Challenge. As sweet as that was, Hadwin’s first career win would have to wait, finishing runner-up. Fortunately, he wouldn’t need to wait long. Hadwin battled the infamous “Snake Pit,” a difficult 3-hole finishing stretch, as well as the hard-charging Patrick Cantlay for his first career victory! The win earned him a trip to Augusta in April to play in The Masters. Only one minor issue with that: newly married Hadwin needs to postpone his honeymoon, scheduled for the same weekend. His wife understands.

The following week, the PGA Tour traveled to Bay Hill Club & Lodge for the Arnold Palmer Invitational. The week was emotionally charged, being the first tournament played since the passing of The King. The tournament began with a ceremonial tribute tee shot for Mr. Palmer by each player in the field and concluded with a back-to-back win for Callaway staff players. Marc Leishman’s second career win sends him back to The Masters, a place he left in 2015 to be by his wife’s side. Battling major health issues for over a year, she received a clean bill of health in the fall of 2016. Among the clubs Leishman uses to bring home the title are the Callaway GBB Epic driver and GBB Epic fairway wood. He also used an Odyssey Versa 1W (BWB) putter to sink this 51-foot putt for eagle on the 16th hole, giving him the lead for good.

Remembering The King

As we mentioned, the Tour paid many tributes to the late Arnold Palmer during the first Arnold Palmer Invitational without the icon. Some of the best tributes were:

Morgan Hoffman’s wedges

morgan hoffman arnold palmer wedges


Marking The King’s favorite spot on the range

Arnold Palmer's bag on the range


Parking Palmer’s cart in its familiar spot by the 16th tee

arnold palmer's golf cart on 16th hole


A hand-drawn yardage book for Augusta National used by Palmer (perhaps the coolest one)

Summing Up the Epic Run in Florida

The season is going well for Callaway staff players after its epic run in Florida. They look to keep it going as the season’s first major looms large. These immortal words by Mr. Palmer will be a focal point for the remainder of the season:

“Winning isn’t everything, but wanting it is.” – Arnold Palmer


Previous Catching Up With Callaway Blog Posts


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