Looking for More Distance and More Fairways? Try the Titleist 915 Woods

Titleist has improved upon their successful past designs with the introduction of the new 915 D2 and 915 D3.  The biggest enhancement has come in the form of the new Active Recoil Channel (ARC) and its ability to allow the clubface to flex at impact, creating more ball speed and lower spin rates.  Also, Titleist has implemented a Radial Speed Face which is a high speed insert behind the clubface.  This insert is thicker at the center and gets thinner as it progresses towards the heel and toe.  This allows for unrivaled forgiveness and distance on miss-hits.  They have also reduced the thickness of the crown near the clubface, which allows them to move weight further back and lower creating ultra-high MOI.  So what does this all mean for you? More distance and more fairways!

titleist-915-fairway-wood

The ARC incorporated into the Driver is also in the 915F and 915Fd, which means higher ball speeds and reduced spin rates for these clubs as well.  The Titleist 915F has a larger profile head which promotes confidence both off the tee and from the turf.  The larger head of the 915F also produces a slightly higher flight than the Fd.  The Titleist 915Fd has a more compact profile head and produces lower launch and spin than the F version.  Both clubs have the SureFit hosel adjustments allowing for 16 different loft/lie combinations.

titleist-915-hybrid

Titleist continues to use the ARC in their hybrid line as well, so the distance increase and forgiveness created will be in evidence in these clubs too.  The clubface is as thin as ever, another attribute leading to increased ball speeds across the face.  The 915H has a more rounded profile with slightly higher launch and spin than the Hd model.  The Titleist 915Hd has a smaller head and slight offset and promotes a flatter, more controllable trajectory than the H.  The Titleist 915H is available in 18*, 21*, 24* and 27* lofts.  The 915Hd is available in 17.5*, 20.5* and 23.5* lofts.  Both also have the SureFit hosel adjustments to maximize trajectory and distance.

Have a previous Titleist driver and want to see how they stack up? Check out our comparison of the Titleist 913 D2 vs. 913 D3.

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Posted in Drivers, Fairway Woods & Hybrids, Equipment

A Transformational Experience

hogan-nicklaus

You can’t change effectively unless you fully understand what you are trying to do.

  • The Five Lessons of the Modern Fundamentals of Golf by Ben Hogan
  • The Full Swing by Jack Nicklaus
  • The Natural Golf Swing by George Knudson
  • The Absolute Best Grip in The World by Bob Byman
  • The Art of Learning by Josh Waitzkin
  • Mastery by Robert Greene
  • The Coleman Video on YouTube.

I was 15 years old living in Boulder, Colorado. I had a budding junior golf career in the making. I absolutely loved the game and I wanted to know and understand everything necessary to become the best player that I could be. With this in mind, my brother Ed and I decided to attend the 1970 PGA Championship in Tulsa, Oklahoma at Southern Hills Country Club. The anticipation of seeing the best players in the world, which would be the first time that I would be able to observe them in person, made the all night car ride pass quickly.

We arrived around 8:30 on Tuesday morning and I went directly to the range. The practice area at Southern Hills was expansive, gently downhill and the seating was configured on a little slanted hill behind the teeing ground. It was a perfect viewing area. The weather was clear, hot, and humid with a left to right breeze. I was thrilled to be there!

I eagerly started looking around noticing various recognizable players warming up. Then, to my utter amazement, the Master of all Masters, Ben Hogan, walked up on the tee and found a spot right in front of me! He was no more than 40 feet away. It was like I was going to have a private performance, and I was ready. My senses where heightened, I was front row center and totally engaged. He lit a cigarette, took a few practice swings and then started hitting wedges. He hit about every third club through the golf bag eventually ending with the driver. I watched him hit about 50 balls that morning. It was the most remarkable exhibition of ball striking I have ever seen…to date. Firstly, the quality and consistency of the shots were extraordinary. Every shot with each individual club had a character that was beyond anything that I had ever seen and later would realize anything that I would ever see. Secondly, the sound, trajectory, shape and speed of the ball were awesome.

I do not use the word awesome lightly: I would recognize “awe as an experience of such perceptual vastness that it forces you to reconfigure your mental schema.” – Jason Silva

The distinct solid thwack of impact produced  a shot that zipped away from the clubface and tracked on a slightly lower than medium height trajectory as the ball quivered in the air drawing to the left at the end of its flight a couple feet before the wind pushed it back to the right. Not only did his swing look absolutely repetitive, the ball went the same way, with each individual club, time after time. I discerned no variation.

hogan

His swing was so fluid, so agile, so powerful, so efficient and so well balanced. My description at the time, I remember, was that he just twirled the club around his body in one continuous flow of motion. He marched to the first tee and I followed to watch him play. It was a beautiful thing to see…simply Mastery displayed through the medium of professional competitive golf. He played nine holes and called it a day.

Hogan ended up not competing that year. He withdrew before the tournament started due to the heat, the hills and his deteriorating body. He was 58 years old and was still dealing with the effects of the car crash that he and his wife, Valerie, had endured 21 years before. To be able to swing in that manner, to move that well at the end of his competitive career only emphasized the greatness of the man in his prime. I would never see Hogan hit another ball in person. However, I have watched him hit thousands of balls on tape and YouTube since that time. My quest had begun. That day had been so transformational.

I had seen Da Vinci’s Mona Lisa, I had experienced Einstein’s E=MC2.

What did this man do that allowed him to express himself with near perfect execution? I felt like it should be quantifiable and I wanted to know. I was determined to understand. What did he do that was so different from all the other players? The best ball strikers on the PGA Tour over the past 45 years have hit 80% of the fairways and 75% of greens in regulation. Hogan hit 90% + in each category for the 15 years of his prime. He was a singular shining light to which all golfers can look as a model from which to start to learn. So the search in earnest began that day.

Ben Hogan, George Knudson, Sam Snead, Mickey Wright, Jack Nicklaus, Gary Player, Annika Sorenstam and Tiger Woods…they were my teachers. After decades of study, 4 million practice shots, 500+ amateur and professional tournaments and 27 years of building champion golfers, to my students I am the Master of my trade…teaching and coaching golf. The circle has been closed.

Although there have been a number a variations of style that have produced successful golf careers, the most direct pathway…the pathway of least resistance to your maximum expression has been established. I have synthesized the commonalities of all the players who have dominated the sport in their prime. I have organized a quantifiable number of time tested fundamentals that have created a method of instruction that will allow you to optimize all of your golfing gifts and talents. No more guess work, no more trial and error. Simply feed the fundamentals into your game…one at a time. You will be able to achieve anything that your mind can conceive. You will be able to achieve all of your golfing goals, because you will fully understand what you are trying to do. The game is waiting for you. Let’s get to work.

In future posts, I will identify these fundamentals for you. May all your swings be free.

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Posted in Instruction

Callaway Big Bertha Irons and Hybrids Are Just What You Expect: #BerthaLong

So if you haven’t heard, Callaway has a new set of Big Bertha irons and you’ll be hitting them two clubs further, seriously! The increase in distance comes mainly from ball speed, due to Callaway’s incorporation of their new 360 Face Cup Technology that’s reaped success in previous fairway woods. It makes sense to carry that innovative thinking into the iron category and go with something that works.

360-face-cup

Think of the 360 Face Cup as the engine of the golf club and what really cranks up the ball speed on this iron. With this technology Callaway has the ability to control how thick, or thin, they design the metal on this club. The thinner the club, the more flexible it is, producing more ball speed. While toying with the thickness of the club they’ve also managed to be very consistent across the entire face, managing to improve ball speeds by 3 mph. Why haven’t they done this before? A specific heat treatment process found in fairway metals would have to be re-engineered for the iron set.

internal-standing-wave

The golfclub is acually hollow, allowing the weight (internal standing wave) to be positioned low and in the back of the clubhead without actually touching the face of the clubhead. This has never been done before! This is key, so the face can remain flexible for increased ball speeds. The combination of ball speed and trajectory found in this iron is unlike any other and you’ll be hitting your shots higher and straighter than ever. Another great feature of the Big Bertha iron, due to the internal standing wave, is the lofts. Callaway didn’t have to strengthen the lofts of the irons to achieve the distance they were looking to gain.

big-bertha-hybrid

And to top it off, you can combine the set with the new Callaway Big Bertha hybrid. It’s the first adjustable hybrid featuring eight different setting with the OptiFit hosel. Not only can you dial it in, it’s easy to launch and comes packed with the #BerthaLong distance you’d expect. And if you didn’t continue watching the video at the top of this article, here’s the Callaway Big Bertha hybrid preview.

What are you waiting for? Check out the Big Bertha line-up today!

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Posted in Drivers, Fairway Woods & Hybrids, Equipment, Irons
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