How Deep Is Your Love For The Game?

Before we get into this I want you to think about why golf is so frustrating. Is the game too hard to play? Does golf cost too much money? Does it take too long to play? Well, your questions may finally be answered, and you’ll be the one providing the answers.

Just a few weeks ago, at the PGA Merchandise Show, a website was thrust into the national spotlight. TaylorMade’s CEO, Mark King, held a gathering to introduce a platform who’s main intention is to take on golf’s biggest problem; the lack of participation.

Introducing This website serves as a platform aimed at making golf fun and enhancing the overall golf experience. This program encourages non-traditional, outside-the-box thinking with a goal to cure the problems of the sport from the inside out. is unique in that it provides a place for golf enthusiasts, industry experts and even non-golfers to collaborate on what needs to change to break down the barriers on why people aren’t playing as much golf. No matter what idea is presented; using a nine inch cup or a six hole course, it’s not off-limits.

Some of the biggest names in the golf industry have given their seal of approval and funding for this cause. TaylorMade announced that they will fund up to $5 million dollars to over the next 5 years. On top of TaylorMade’s contribution the PGA of America and National Golf Foundation have also stepped in to lend their support, which proves that the decline of golfers has “hit home” and that it’s an issue many are beginning to take seriously.

The golf industry has reached a point where all companies involved in the game have slashed operating expenses, finding ways to save more money than ever imagined. Those acts may have sustained their company’s future, but it has not begun to put a dent in the bigger issue; low participation.

For this initiative to be successful golf course owners and operators will have to take a hard look at reality and find out what it is that they can do to incorporate these ideas into their individual facilities. It’s also an initiative you should take seriously too. You now have a chance for your voice heard. So go ahead and sound off. You never know, your idea may be the next big thing…..

Alan Unruh

Alan Unruh is a Class “A” member of the PGA of America, and holds PGA Certifications in General Management, Golf Operations and Player Development. With these certifications, he is among the 1% of PGA members that hold multiple PGA Certifications. He has a profound passion for the game of golf along with extensive experience and knowledge regarding planning and strategy for golf operations, rules of golf, tournament operations and golf swing fundamentals. Alan has also played a crucial role helping manage multiple high profile tournaments throughout his career including the USGA Women’s U.S. Open, PGA and LPGA Tour events, and multiple NCAA and AJGA events.