4.25 Inches: The Importance of Putter Customization

Is your putter straight off the rack? Odds are that you’ve never been fitted for clubs and you may benefit from some type of custom fitting. There are several key components that you should understand and utilize to improve your performance. The components that make the putter include the grip, shaft, and head. We’ve also included a broad overview of stroke type for basic knowledge. Each of the components has attributes that can be altered to fit your stroke. Let’s learn from these details to improve your understanding of a custom putter.


There are essentially two types of putting strokes- linear or arcing. A linear stroke goes straight back and through the ball in a linear fashion. An arcing stroke describes everything that is not linear. When making a putting stroke, some people may have more of an arc than others. Face rotation is a key component of your stroke. Determining your putter stroke type and the amount of face rotation you have will help you select the proper putter. Different putters are designed to compliment the two different strokes. No matter what type of putting stroke you make, it is critical that you are putting with the proper putter.

putter-selectionThe putter grip has changed radically over the last few years. Several grip manufacturers have produced a variety of new and different grips. Previously, grips were made of good, old fashioned rubber. However, new man-made materials are being used to increase feel and comfort. The biggest advancements have been made in the oversize grip category. Sizing a grip for your putter has no strict guidelines, there is leeway in what type or size of grip you may use. Therefore, matching your hand size to the grip size is not critical. Many golfers are trying the new oversize putter grips hoping it will stop their overactive hands from maneuvering the putter face. In our experience, these oversize grips merely make students aware of how much the hands are moving. It may be good to try out, but be warned: It is not a cure.


In regards to putter shafts, the only thing that needs attention is length. Proper shaft length relates to your anatomical features (height, arm length, shoulder width, etc.), as well as a solid and fundamental setup. Most golfers use a conventional length putter (34-36 inches), but some have gone to a mid or long putter. Don’t stress about the USGA’s decision on belly putters, it’s still a ways down the road. So for now, you should use a putter length that fits your individual needs.

clubheadA putter must be appeal visually so you become confident. Once you have an idea of what you’d like to look down at, you can narrow down the choices of which putter type is most appealing.There are hundreds of different putter clubheads; blades, heel-toe weighted, and mallets. Blades are typically the smallest club heads, whereas mallets are the biggest, with toe-heel weighted putter heads in between. Below are a few specific clubhead design attributes.

  • Hosel Design

The hosel design of a putter produces offset and will generally be found on heel-toe balance putters. Other putters will have little or no hosel, with the shaft going directly into the club head

  • Weight

Weight distribution on the putter clubhead influences how you’ll putt. Too much weight on the toe or the heel causes the putter to rotate differently. Weight distributed around the perimeter of the clubhead can improve miss-hits that occur on the toe and heel. Having the proper balance point in your putter will help you be more consistent.

  • Face Milling

Face milling is a process manufacturers use to create a face that has a completely flat surface. This will guarantee that the golf ball will come off the face, with a nice consistent roll.

  • Face Insert

In most cases, face inserts are comprised of a softer material enhancing the feel and feedback of a strike.

  • Loft

Putter lofts can vary depending upon the clubhead design and club manufacturer, but most putters have lofts ranging from 3 to 5 degrees. Loft is very important, it allows the golf ball to come out of the small depression it creates from sitting on the ground.

  • Alignment

Alignment aids on putters will provide you with visual feedback to help you square the clubhead at impact.


Remember, the hole is only 4.25” wide, it doesn’t take much to miss! We hope you use these helpful tips to help save strokes on the green. Take a deeper look into our custom golf putters, they just might lower your scores.

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Todd Benware

Todd Benware has been a Class “A” member of the PGA of America since 1996. He is a two-time All-American at Ohio Wesleyan University, and a 1996 Ohio Wesleyan Sports Hall of Fame Inductee. Todd is a talented golf instructor, giving over 10,000 golf lessons since turning professional in 1991. His understanding and knowledge of the golf swing allows him to identify the cause of a student’s problem and create a solution. He has experience using both TrackMan and FlightScope golf ball tracking systems, and is a recognized professional club fitter by Ping, Mizuno, and Titleist.