Callaway Big Bertha Irons and Hybrids Are Just What You Expect: #BerthaLong

So if you haven’t heard, Callaway has a new set of Big Bertha irons and you’ll be hitting them two clubs further, seriously! The increase in distance comes mainly from ball speed, due to Callaway’s incorporation of their new 360 Face Cup Technology that’s reaped success in previous fairway woods. It makes sense to carry that innovative thinking into the iron category and go with something that works.


Think of the 360 Face Cup as the engine of the golf club and what really cranks up the ball speed on this iron. With this technology Callaway has the ability to control how thick, or thin, they design the metal on this club. The thinner the club, the more flexible it is, producing more ball speed. While toying with the thickness of the club they’ve also managed to be very consistent across the entire face, managing to improve ball speeds by 3 mph. Why haven’t they done this before? A specific heat treatment process found in fairway metals would have to be re-engineered for the iron set.


The golfclub is acually hollow, allowing the weight (internal standing wave) to be positioned low and in the back of the clubhead without actually touching the face of the clubhead. This has never been done before! This is key, so the face can remain flexible for increased ball speeds. The combination of ball speed and trajectory found in this iron is unlike any other and you’ll be hitting your shots higher and straighter than ever. Another great feature of the Big Bertha iron, due to the internal standing wave, is the lofts. Callaway didn’t have to strengthen the lofts of the irons to achieve the distance they were looking to gain.


And to top it off, you can combine the set with the new Callaway Big Bertha hybrid. It’s the first adjustable hybrid featuring eight different setting with the OptiFit hosel. Not only can you dial it in, it’s easy to launch and comes packed with the #BerthaLong distance you’d expect. And if you didn’t continue watching the video at the top of this article, here’s the Callaway Big Bertha hybrid preview.


What are you waiting for? Check out the Big Bertha line-up today!

Alan Unruh

Alan Unruh is a Class “A” member of the PGA of America, and holds PGA Certifications in General Management, Golf Operations and Player Development. With these certifications, he is among the 1% of PGA members that hold multiple PGA Certifications. He has a profound passion for the game of golf along with extensive experience and knowledge regarding planning and strategy for golf operations, rules of golf, tournament operations and golf swing fundamentals. Alan has also played a crucial role helping manage multiple high profile tournaments throughout his career including the USGA Women’s U.S. Open, PGA and LPGA Tour events, and multiple NCAA and AJGA events.