What's the Epic News From Callaway Golf?

What’s the Epic News From Callaway Golf?

Catching Up with Callaway

Hey everyone and welcome to this month’s installment of “Catching Up With Callaway!” We are talking about Epic new product launches, how Callaway staffers are performing, and discussing organizational moves made.

Something Epic

Callaway released this cryptic video, teasing the release of something new. However, exact details of what is coming are not available right now. Heading to their site gives a sneak peek at some details of what’s coming. It also allows you to enter to test the upcoming club! We will pass along more information as it becomes available.

Tour Performance

Swedish golfer and Callaway staffer, Alex Noren, won the Nedbank Golf Challenge. His eighth win on the European Tour vaults Noren to 15th in the world golf rankings! His bag features the XR ’16 Sub Zero driver, XR 3 wood, and Apex Hybrid. Completing his bag are Callaway Apex Pro 16 irons, Mack Daddy 2 wedges, Odyssey Works #1 putter, and Chrome Soft ball.

Staffer Henrik Stenson continued his hot play at the Hero World Challenge in the Bahamas, finishing in second alone. Patrick Reed turned in a decent performance as well, finishing tenth.

Addition to Callaway’s Team

Hideyuki Ishii, better known as “Rock,” recently left Nike to join Callaway in their golf ball department. He comes after having spent 15 years with Nike, and leaving as their Sr. Director of Advanced Golf Ball Research. With Callaway’s recent success in the golf ball category, some question the move, wondering what Ishii brings to the table. Dr. Alan Hocknell, SVP of R&D at Callaway is not one of these people.

“Adding Rock to our already exceptional ball team will strengthen our ability to investigate new construction methods and improve our evaluation of golf ball performance, leading to better products for golfers at every level.” – Dr. Alan Hocknell

Adding Ishii’s expertise could help Callaway carve deeper into the market currently being dominated by Titleist.

Exciting times seem to be ahead for Callaway.

GlobalGolf

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