Discover the new Titleist AVX and Tour Soft Golf Balls

When Titleist, the #1 Ball in Golf, releases a new golf ball, it’s big news. When there are 2 new golf balls, watch out! The new Titleist AVX and Tour Soft golf balls fit into unique spots in the Titleist golf ball line up. Discover what their place is below.

Titleist AVX and Tour Soft Golf Balls

Titleist AVX

titleist avx and tour soft golf balls

For the first time since the Pro V1x, Titleist has released another golf ball in the Urethane-covered, full-performance golf ball line. Compared to the Pro V1 line, the Titleist AVX promises a much softer feel, lower ball flight, and exceptional spin around the green.

avx cover

Titleist AVX Cover

The Urethane cover on the AVX is an entirely new formulation, known as “GRN41” thermoset cast. It’s developed for “exceptionally soft feel” as well as providing spin on short shots around the green.

avx casing layer

Titleist AVX Casing Layer

A flexible casing layer under the Urethane cover provides more ball speed than is typically expected on a softer ball. The casing layer also works with the lower-compression, high-speed core to deliver more ball speed and distance. This is most noticeable on long and mid irons, producing lower ball flight and lower spin.

Titleist AVX Dimple Design

Titleist AVX Dimple Design

Finally, a catenary dimple design, flatter than the design on the Pro V1 and Pro V1x, consists of a 352 tetrahedral pattern. This pattern improves low flight aerodynamics and gives consistent ball flight.

If you’re looking for a softer feeling performance golf ball, the Titleist AVX is definitely worth checking out.

Titleist Tour Soft

Titleist avx and Tour Soft golf balls

Also new from Titleist is the Tour Soft, a two-piece performance ball, taking the place of the NXT and NXT Tour S. The Tour Soft is designed to feel softer than the NXT but still delivers distance off the tee with a reasonable amount of short game control.

Titleist Tour Soft core

Titleist Tour Soft core

The key to this is the new massive core measuring 1.6 inches in diameter.  It is so big, Titleist had to develop a new compression molding process to evenly apply the ultra-thin cover.  That cover is made of four different materials including Surlyn that combine to create softness for spin and control while maintaining speed elements.

Titleist Tour Soft dimples

Titleist Tour Soft Dimple Design

How soft? Titleist states the compression is in the mid 60’s while the NXT Tour S was in the mid-70s.  A 342 dimple cuboctahedron pattern completes the package providing aerodynamically consistent flight.

Titleist AVX and Tour Soft Golf Balls: Which one will you peg up?

A softer feel is the common theme of the Titleist AVX and Tour Soft golf balls. The AVX is a softer performance ball with lower, consistent ball flight and lower spin. The Tour Soft is a soft distance ball that takes the place of the NXT Tour line. The larger core and ultra-thin give the ball its penetrating ball flight and control around the green.

Choose from the AVX White, AVX Yellow, Tour Soft White or  Tour Soft yellow, available now.

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2018 Apparel Highlights From Head to Toe

2018 apparel highlights ian poulter quote

The start of a new golf season is a chance to update your golf wardrobe. With so many different brands and styles, it’s hard to narrow down the choices. This is a look at some 2018 apparel highlights from several top brands. These pieces will have you performing and looking your best on the course.

2018 Apparel Highlights


Under Armour Threadborne Boundless

under armour threadborne boundless yellow soul

A good polo can do more than make you look good on the course. For example, the Under Armour Threadborne Boundless polo has unique performance features built in to help you play your best on the course.

The Treadborne Boundless polo is made with an exclusive material. The material quickly wicks away the sweat without absorbing it, preventing chafing and clinging. It also has 4-way stretch built in, giving you a full range of motion. There is also anti-odor technology in the shirt that prevents odor-causing microbes from forming.

The loose fitting polo also has UPF 30+, protecting you from the sun, which is always important.

Puma Evoknit Seamless 1/4 Zip

evoknit seamless quarter zip

When the weather is a little cooler, the Puma Evoknit Seamless 1/4 zip has you covered. Evoknit material is seamless with body-mapped ventilation areas that keep you cool when the temperature rises. The pullover also has dryCell technology, which keeps the sweat off your body by quickly absorbing it and letting it evaporate into the air.

Ingrained engineered stretch construction moves with you during your swing, helping you unleash its full potential.


Adidas 365 3-Stripe Pants

adidas 365 3-stripe pants

The adidas 365 3-stripe pants have a classic, flat-front look that comes in several colors.

The blended fabric wicks moisture and stretches to free up your movement. There is also a stretch waistband, giving you added comfort. The fabric is also UPF 50+, blocking out harmful rays from the sun.

Note: Customers have shared that the fit is slimmer but otherwise true to size.

Greg Norman Pro-Fit Shorts

greg norman pro-fit shorts

It’s not hard to imagine that shorts with “The Shark” logo on it will perform highly. Greg Norman Pro-fit shorts are made with a 100% microfiber polyester material that wicks moisture away from your body, keeping you dry an comfortable. Speaking of comfort, the material also stretches while you swing.

The flat front shorts have an 11″ inseam and UPF 50+ for protection from the sun.


FootJoy Arc S/L

footjoy arc s/l

Your feet also need to be happy when you play. The new FootJoy Arc S/L shoes are designed to do just that.

The Arc S/L shoes are an athletic-style spikeless shoe. They have a waterproof upper (with a 1-year waterproof warranty) that’s comfortable and durable. A cushioned midsole and fit-bed add more comfort underfoot. A DuraTrax molded TPU outsole keeps your feet firmly planted on the ground during your swing.

The last used to make the Arc S/L is the same one used in the Superlites XP and FJ Originals, give the Arc S/L a similar fit.


Oakley Flak 2.0 XL Sunglasses

oakley flak 2.0 xl

Oakley Flak 2.0 XL sunglasses protect you on the course from the harmful rays of the sun. These sunglasses have Oakley’s patented High Definition Optics (HDO) to give you clearer vision. The O-Matter stress-resistant frame makes these comfortable to wear all day. Flak 2.0 XLs are equipped with Black Iridium lenses, which are best in bright light and block 100% of UVA, UVB, UVC rays.

A sneaky nice feature of these sunglasses is how the lens curves to fit your face and protect your eyes better.

2018 Apparel Highlights: Wrap-Up

You now have an introduction to several 2018 apparel pieces that help you play your best golf. If none of these catch your eye, there are several other choices from top brands you can shop from. Click HERE to get started.

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Mack Daddy 4 Wedges: Raising the Standard

Callaway Mack Daddy 4 wedges header

When industry icon Roger Cleveland is the head of your company’s wedge R&D department, odds are good that what comes out will be good. The Callaway Mack Daddy 4 wedges are the latest to come from the mind of Mr. Cleveland. Here’s what you need to know about these wedges.

Mack Daddy 4 Wedge Features

Groove-In-Groove Technology

The 4th version of the Mack Daddy wedge comes with new Groove-in-Groove technology, constructed to give shots more spin.

mack daddy 4 wedges micro grooves

The main grooves on the Mack Daddy 4 wedges are loft specific. Lower lofted wedges (46-52 degrees) have a shallower groove for more control on full shots. The rest of the lofts (54-64 degrees) have deep, sharp grooves to give shots around the green more stopping power, even from the rough. There are 16 main grooves on the face, including an extra “Nip it” groove on the bottom near the leading edge. This extra groove helps with control on short shots.

In between the 16 main grooves are 4 micro-grooves to increase the surface roughness and give even more spin. The combination of these grooves produces 84 points of contact to grab golf ball.

New Shape

Taking guidance from Tour players, Mr. Cleveland changed the shape of the Mack Daddy 4 wedges. Compared to the Mack Daddy 3 wedges, MD4 wedges have a more compact shape, straighter leading edge, tighter leading-edge radius and slightly more offset.

Grind Options

There are 4 grind options available on the Mack Daddy 4 wedges:

C Grind: This versatile grind has more heel relief, making it easier to hit open-faced shots. With 8 degrees of bounce, it is ideal for a medium/shallow swinger and/or firm conditions.


S Grind: There is slightly more bounce (10 degrees), moderate heel relief, and a low leading edge on the S Grind. Golfers that like to hit a variety of shots, especially open-faced shots, will gravitate to this grind.


W Grind: The sole of the W Grind (12 degrees of bounce) is wider at the center and toe and narrow at the heel. This prevents the club from digging for those with a steep swing and/or soft course conditions.


X Grind: A new grind offering, the X Grind also has 12 degrees of bounce. The crescent-shaped sole is lower at the front and fits the golfer with a moderate-steep swing and/or moderate course conditions.


Which Mack Daddy 4 Wedge Will You Choose?

Overall, there are 21 loft-bounce and 2 finish options, Tour Chrome and Matte Black, to choose from. The Dynamic Gold Tour-Issue 115 stock shaft produces a controlled ball flight, with other custom options available.

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