Titleist 718 Irons: What You Can Expect?

Titleist ups the ante with their 718 irons, making improvements to the traditional offerings and introducing a brand new model. The company increases their focus on distance across the whole clubface while preserving their signature feel and sound. Titleist breaks down the six 718 iron models into “Tour” and “Distance” clubs. We cover each category, letting you know why you can expect more out of the new 718 irons.

Titleist 718 Tour Irons

718 MB

718 MB irons 718 irons

We start with the one-piece, muscle back 718 MB irons. A new, straighter line muscle on the back helps refine the weighting. The muscle back puts the center of gravity in the best shot-making position for elite players. The 718 MB is forged from a single billet of 1025 carbon steel, giving it a classic blade look with a buttery feel.

718 CB

718 CB irons

The Titleist 718 CB irons are for players who love the 718 MB iron’s performance but want a little more forgiveness and distance. The 718 CB gets its performance from new face insert technology. The 1025 carbon steel body is paired with a 17-4 face insert. Using this material takes 71 grams of tungsten and redistributes it to the heel and toe, optimizing forgiveness and stability.

Unique to the 8 iron through pitching wedge is a classic one-piece forging. This process preserves shot-making capability, control, and feel.

The last new notable piece of the 718 CB is the distinct leading edges. The leading edges are pre-worn to varying degrees throughout the set, preventing digging into the turf. The 718 CB irons are geared towards elite players, similar to the 718 MBs.

718 AP2

718 AP2 irons

The AP2 iron is most popular iron among Titleist’s PGA Tour staff players. The 718 AP2 takes inspiration from previous models and improves on them. The long and middle irons gain distance and the short iron gain control with the use of several metals and methods.

The 3-7 718 AP2 irons have a high-strength SUP 10 steel body forged to a variable thickness face insert. The face insert starts at 2.1 millimeters thick, progressing to as thin as 1.8 millimeters in the upper cavity. The variable thickness of the face allows for better speed across the face. It also saves weight in the upper cavity, where better players rarely strike the golf ball. The 8 iron-wedge feature the traditional forged 1025 carbon steel face and body for outstanding feel and control.

Tungsten weights in the heel and tow are used throughout the long and middle irons, providing stability. The leading edges are also pre-worn for better turf interaction.

Titleist 718 Distance Irons

718 AP1

718 AP1 irons

The AP1 is Titleist’s true game improvement iron and features the largest, most forgiving club head. The 718 AP1 4 and 5 irons feature a hollow construction, a nod to the high-end C16 concept irons. This construction allows for outstanding ball speeds across the face in a truly forgiving, easy-to-hit long iron. Using a hollow construction in the 718 AP1 irons preserves the Titleist feel and sound. Thin-face cavity back long irons aren’t able to do that.

The rest of the 718 AP1 irons have a 360-degree undercut cavity, a wider sole, and a thin face design. All of the irons utilize high-density tungsten weight in the toe. This weight gives the 718 AP1 the most forgiveness in the 718 series.

718 T-MB

718 T-MB irons

The T-MB was originally developed as a hollow construction, fast-faced driving iron you could get in full sets. Previously available as a custom order, the 718 T-MB irons are now a stock set.  Here are the details for these 718 irons.

The 718 T-MB irons feature the high strength SUP 10 steel body surrounded by an L-shaped 17-4 steel face. The L-shape face flexes at impact for more ball speed. The 718 T-MB irons use the most high-density tungsten (an average of 91.5 grams!) in the heel and toe, of the 718 irons.

Titleist notes the hollow construction isn’t just about forgiveness. It gives better feel in a hot face iron. If you’ve ever hit a hot face cavity iron, it has a very distinct sound and feel. This isn’t a compromise Titleist was willing to make and the hollow construction and tungsten weights in the 718 T-MB work to preserve those aspects.

718 AP3

718 AP3 irons

The most intriguing club in the 718 irons series is the new 718 AP3 iron. Fitting between the AP1 and Ap2, these clubs bring a high-speed distance club to the market with a shape and look that appeals to better players.

The 718 AP3 irons have 3 separate constructions within the same set. The 3-7 irons have a hollow, yet blade-like construction. Notable on the long irons is the high-strength 455 steel L-shaped face insert wraps around the sole. This insert provides better face flexing than a traditional face insert. The face is supported by a cast, 17-4 stainless steel body. An average of 84 grams of high-density tungsten is placed in the heel and toe, accounting for 1/3 of the head weight. The weight boosts MOI for distance, height, and forgiveness.

The 8 and 9 irons feature a 17-4 stainless steel face insert with the 17-4 cast body. The wedges have a solid cast 17-4 steel body and face. This construction gives the wedges their control and precision for approach shots.The long irons feature a longer blade length that progressively

The blade lengths of the 718 AP3 irons start long and get progressively shorter as the clubs get shorter. This design gives you the forgiveness in the long irons and control in the short irons.


After reading about each of the iron models, you know what to expect of the 718 irons. Titleist’s traditional excellence in design continues with added distance and forgiveness. By putting one of these 718 irons in your bag, you expect more from your game.

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Catching Up With Callaway: Playoff Edition

playoff edition

The regular season is over and the FedEx Cup Playoffs are coming to an exciting culmination. This month’s Catching Up With Callaway is the playoff edition. We go over the results of the Callaway staff players during the FedEx Cup Playoffs. There is also a couple equipment announcements for you.

Staff Results: Playoff Edition

The Northern Trust

125 of the world’s top players gathered in New York to begin their playoff run. Prestige, points, and the chance for a sizeable chunk of change were at stake. Many of the Callaway staffers were in good position entering The Northern Trust, not needing to press too hard. The notable finishes belonged to Henrik Stenson and Patrick Reed. Each improved their position in the Playoffs, finishing T17 and T20, respectively.

Dell Technologies Championship

After the first event of the Playoffs, the field was cut down to the top 100 for the Dell Technologies Championship. While some staffers struggled, others thrived under the increased pressure. Patrick Reed turned in another strong performance, finishing T6 along with Phil Mickelson. Phil was just behind the leaders heading into the weekend and shot in the 60s each round. It wasn’t enough to catch eventual winner, Justin Thomas, who caught fire on Sunday.

Marc Leishman experienced some disappointment at the Dell. Leading going into the final round, the Aussie faltered down the stretch, opening the door for Thomas. Any frustration he had was not long-lived, as you’ll see shortly.

Emiliano Grillo also had a memorable second leg to the FedEx Cup Playoffs. He needed a solid performance to earn a spot in the field of the BMW Championship. His first 3 rounds were quite pedestrian, shooting 1-under par. All that changed on Sunday, when he shot a final round 66 (-5) and vaulted 15 spots to make it to the BMW.

BMW Championship

marc leishman bmw champ

The PGA Tour took a week off before beginning the BMW Championship. Marc Leishman left any lingering doubt about his ability to close behind, going wire-to-wire for his 2nd victory of the year. He is now in a position to control his own destiny at the Tour Championship. If he wins at East Lake, he wins the FedEx Cup.

The Tour Championship

There are 5 Callaway staff players that made the final 30 at the Tour Championship. Leishman, Reed, Kevin Kisner, Daniel Berger, and Adam Hadwin will all compete for the title. The scenarios for Reed, Kisner, Berger, and Hadwin are here. They need help to take the FedEx Cup home. It all starts with a win, though.

Equipment: Playoff Edition

Callaway Epic Star Lineup

This time of year is not very busy for many manufacturers to release new equipment. Callaway does have some equipment news to pass along, though. Coming in September is the Epic Star line. These were a Japan-only release earlier in the year that now comes to the U.S. Here’s what you need to know about them.

The Epic Star line has drivers, fairway woods, hybrids, and irons. They are made lighter than their counterparts, making them ideal for golfers with a slower swing speed. The driver, for example, has a total weight of only 286 grams. This is thanks to a 39-gram shaft (Mitsubishi Grand Bassara), 41-gram Golf Pride grip, and a sliding weight 6 grams lighter than in the Epic. The driver also is not adjustable, saving even more weight by not having the adjusting hosel.

The Epic Star line also has a different paint job than the Epic, swapping the Epic green for gold.

Like College Football too?


Callaway Customs is also giving away a custom set of wedges during the college football season, called Game Day Giveaway. Check out some examples of the clubs and find out how to enter here.

Wrap Up

That does it for this playoff edition of Catching Up With Callaway. Stay tuned next month, when we wrap up the 2016-17 season and look ahead to the next season.

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4 Playing Formats That Will Spice Up Your Round

golf playing formats

There are several different golf playing formats we’ve heard of or played to keep things interesting. Aggregate, Matchplay, Stableford, better ball, and scramble are the formats most often seen.  However, it’s nice to look at some lesser known formats out there. Here’s a look at 4 different golf playing formats that mix things up and bring some new excitement to the game.

Playing Formats

1. Worst Ball

When playing alone, maybe early in the morning, you can really test your skill by playing worst ball.  Provided it’s quiet on the course and you won’t hold up other players, play two balls on every hole and always count the higher score. The challenge here is to still play to your handicap despite taking the higher score of the two. Worst Ball is great for working on your ability to salvage bad shots and still make a low score.

2. Split Sixes

Let’s say you show up for your weekly game with your favorite foursome and one of the four can’t make it. Without all four players in the group, your usual 2-man better ball format won’t work.  When this happens, try a golf-playing format called Split Sixes. In this format, each hole has a total of 6 points up for grabs. The clear winner of the hole gets 4 points. A player with the clear second low score gets 2 points and the highest score gets no points. If two players tie for low score, each gets 3 points and if two tie for the second low score, each gets one point. Finally, if everybody ties, 2 points to each player. Points accumulate throughout the round and the player with the most points at the end wins.

3. Daytona

Do you like a game that makes you think and can swing wildly hole to hole? If so, Daytona is your game. In this game, a two person team each plays their own ball through the hole. Once completed, the two scores are combined to make a 2 digit number. For example, if both players make a 4, their score for that hole is 44. Here is where it gets interesting. If the two scores are different, relation to par dictates which number will be first. For instance, on a par 5, if the scores are 5 and 7, the team score is 57 because the lower score is par or better. However, if on a par 4 the scores are the same 5 and 7, the team score is a 75. Add up the scores at the end of the round. The team with the lowest score wins.

This game takes some time to get the hang of the scoring but the possibility of huge swings keeps things exciting and everyone in the game until the end. Imagine that four-footer you have for par when your partner is in his pocket with a 9. Make it for a team score of 49, miss it and team score is 95.  Talk about pressure.

4. Best and Worst Ball (or 1st and 3rd)

Finally, we’ve all played in 4-person better ball tournaments, where 2 players on the team are advanced and the other two relative beginners. The two beginners end up pretty much there for show, with little chance their score ever counts. In these instances, a format of best and worst ball or 1st and 3rd are great for keeping everyone involved. In Best and Worst, the best score is added to the worst score on the hole for the team hole.

This game definitely keeps everybody involved until they hole out. However, it slows the pace of play when somebody is really struggling on a hole. In this case, play 1st and 3rd instead.  The low score and 3rd score are totaled for the team score. This adjusted playing format allows someone struggling to go ahead and pick up so play can continue.


There are many golf playing formats you can play, even creating something on your own. Remember to keep everyone in play regardless of ability, maintain a reasonable pace of play, and keep scoring simple. Have fun!

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